We Are Helping iHeartpizza To Define Their Brand Message & Grow Their UK Customer Base
iHeartpizza is a new 100% plant-based frozen pizza brand created in The Netherlands. The company was searching for a unique way to get their product into the hands of its target audience to create a buzz for their brand.
As a challenger brand launching in a market where consumers are skeptical of new brands. The Dutch market is competitive as there are a few frozen pizza brands who have established a loyal customer base.
We developed a direct to consumer strategy to get people speaking about the iHeartpizza brand. This helped customers to connect with the brand and learn more about the company and why they are a better option than competitors. We also developed a B2B email sales process to attract new retail partnerships.
Outcome: 1,000 pizzas sold in 1 week
6-Week campaign results:
Unique Website visits: 15,000