Overview

iHeartpizza is a new 100% plant-based frozen pizza brand created in The Netherlands. The company was searching for a unique way to get their product into the hands of its target audience to create a buzz for their brand.

Challenges

As a challenger brand launching in a market where consumers are skeptical of new brands. The Dutch market is competitive as there are a few frozen pizza brands who have established a loyal customer base.

Our Solution

We developed a direct to consumer strategy to get people speaking about the iHeartpizza brand. This helped customers to connect with the brand and learn more about the company and why they are a better option than competitors. We also developed a B2B email sales process to attract new retail partnerships.

Outcome: 1,000 pizzas sold in 1 week

6-Week campaign results:

Impressions: 1,500,000
Unique Website visits: 15,000
Followers: +589%