Bread & Jam – Strategy

Bread & Jam is a 2-day conference for startup food and drink business founded to provide emerging and scaling companies with the knowledge, resources and connections needed to establish and grow.

Lab99 supported Bread & Jam with their 2018 event by devising a Sales and Marketing strategy which resulted in a 60% ROI and above average marketing metrics.


We Helped Bread & Jam To Achieve Above Industry Average Open Rates & Gain A 50% ROI


Our clients Bread & Jam were keen to grow delegate numbers exponentially in the event’s 2nd year. To get things off the ground in the event’s first year, tickets were offered at a discounted rate for attendees which created a level of expectations for similar rates moving forward.

Our Solution

We created three major milestones to incentivise prospects to purchase tickets with a blend of direct marketing and sales development. Lab99 drafted all email communications and managed days with warm and cold phone calls to accelerate ticket sales.


With industry averages of 10.8% open rate and 0.7% click rate we overachieved instantly within the testing phase achieving highs of 33% open rate and over a 5% click rate within our first week. Our percentages increased over the months of working on the campaign with cold emails receiving as high as a 74.4% open rate and a click rates of 27.7%. Lab99 provided Bread & Jam with over a 60% return on their initial investment and was responsible for 30% of ticket sales.


Lab99 helped us to generate ticket sales for Bread & Jam, the UK’s first food founders’ festival. They were able to pick up the brief very quickly and develop a strategy for a combination of telesales and e-comms.
Jason Gibb

Co-Founder, Bread & Jam

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