Bread & Jam – Strategy
Bread & Jam is a 2-day conference for startup food and drink business founded to provide emerging and scaling companies with the knowledge, resources and connections needed to establish and grow.
Lab99 supported Bread & Jam with their 2018 event by devising a Sales and Marketing strategy which resulted in a 60% ROI and above average marketing metrics.
Website: http://breadandjamfest.com/
We Helped Bread & Jam To Achieve Above Industry Average Open Rates & Gain A 50% ROI
Challenges
Our clients Bread & Jam were keen to grow delegate numbers exponentially in the event’s 2nd year. To get things off the ground in the event’s first year, tickets were offered at a discounted rate for attendees which created a level of expectations for similar rates moving forward.
Our Solution
We created three major milestones to incentivise prospects to purchase tickets with a blend of direct marketing and sales development. Lab99 drafted all email communications and managed days with warm and cold phone calls to accelerate ticket sales.
Results
With industry averages of 10.8% open rate and 0.7% click rate we overachieved instantly within the testing phase achieving highs of 33% open rate and over a 5% click rate within our first week. Our percentages increased over the months of working on the campaign with cold emails receiving as high as a 74.4% open rate and a click rates of 27.7%. Lab99 provided Bread & Jam with over a 60% return on their initial investment and was responsible for 30% of ticket sales.