We Helped Bread & Jam To Achieve Above Industry Average Open Rates & Gain A 50% ROI
Our clients Bread & Jam were keen to grow delegate numbers exponentially in the event’s 2nd year. To get things off the ground in the event’s first year, tickets were offered at a discounted rate for attendees which created a level of expectations for similar rates moving forward.
We created three major milestones to incentivise prospects to purchase tickets with a blend of direct marketing and sales development. Lab99 drafted all email communications and managed days with warm and cold phone calls to accelerate ticket sales.
With industry averages of 10.8% open rate and 0.7% click rate we overachieved instantly within the testing phase achieving highs of 33% open rate and over a 5% click rate within our first week. Our percentages increased over the months of working on the campaign with cold emails receiving as high as a 74.4% open rate and a click rates of 27.7%. Lab99 provided Bread & Jam with over a 60% return on their initial investment and was responsible for 30% of ticket sales.